Wetransfer plus log in3/13/2024 Launched in 2009 by Nalden (pictured) and Bas Beerens, the Amsterdam-based company was bootstrapped until recently when it announced a $25 million Series A round from Highland Capital Partners Europe-which now has a minority share in the company-to fuel growth internationally, particularly in the US.įollowing the latest cash injection, we spoke to WeTransfer co-founder Nalden about rolling out a nontraditional advertising model, the importance of design for the company and why it was the right time to take external financing.įrom the very beginning, the aim was to create a file-sharing service that was simple, intuitive and hassle-free, said Nalden in an interview with .īorn as Ronald Hans, Nalden is someone that could be dubbed a ‘digital native’. It also claims to be “consistently profitable” since 2013. Having originally gained momentum through its free service, which allows users to share large documents and files up to 2GB in size, WeTransfer has since grown to more than 25 million monthly active users that send about 70 million transfers per month. Other times, it’s an illustrated ad for WeTransfer Plus, a paid version of the file-transferring service that offers additional features.īut if it’s your first time on the site, it might take a couple of seconds before you realise what WeTransfer actually is – an online file-sharing platform that lets users send and transfer large files. Another time, it was a blindingly bright and blatant Easter promotion for a skiing vacation package in Austria. One time, it was a serene and striking image of a figure cloaked in flowing black fabric standing in an arid landscape shot by a photographer, whose portfolio you could check out when clicking-through the image or her name on the bottom right-hand corner. Each time you land on the WeTransfer homepage, you’re served up with a full-screen wallpaper that doesn’t cease to catch your attention.
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